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"Trained to Kill"

Role Models

In the military, you are immediately confronted with a role model: your drill sergeant. He personifies violence and aggression. Along with military heroes, these violent role models have always been used to influence young, impressionable minds.

Today the media are providing our children with role models. This can be seen not just in the lawless sociopaths in movies and TV shows but in the media-inspired, copycat aspects of the Jonesboro murders. This is the part of these juvenile crimes that the TV networks would much rather not talk about.

Research in the 1970s demonstrated the existence of "cluster suicides" in which the local TV reporting of teen suicides directly caused numerous copycat suicides of impressionable teenagers. Somewhere in every population there are potentially suicidal kids who will say to themselves, "Well, I'll show all those people who have been mean to me. I know how to get my picture on TV, too." Because of this research, television stations today generally do not cover suicides. But when the pictures of teenage killers appear on TV, the effect is the same: Somewhere there is a potentially violent little boy who says to himself, "Well, I'll show all those people who have been mean to me. I know how to get my picture on TV too."

Thus we get copycat, cluster murders that work their way across America like a virus spread by the six o'clock news. No matter what someone has done, if you put his picture on TV, you have made him a celebrity, and someone, somewhere, will emulate him.

The lineage of the Jonesboro shootings began at Pearl, Mississippi, fewer than six months before. In Pearl, a 16-year-old boy was accused of killing his mother and then going to his school and shooting nine students, two of whom died, including his ex-girlfriend. Two months later, this virus spread to Paducah, Kentucky, where a 14-year-old boy was arrested for killing three students and wounding five others.

A very important step in the spread of this copycat crime virus occurred in Stamps, Arkansas, 15 days after Pearl and just a little over 90 days before Jonesboro. In Stamps, a 14-year-old boy, who was angry at his schoolmates, hid in the woods and fired at children as they came out of school. Sound familiar? Only two children were injured in this crime, so most of the world didn't hear about it; but it got great regional coverage on TV, and two little boys in Jonesboro, Arkansas, probably did hear about it.

And then there was Springfield, Oregon, and so many others. Is this a reasonable price to pay for the TV networks' "right" to turn juvenile defendants into celebrities and role models by playing up their pictures on TV?

Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the suicidology literature: The media have every right and responsibility to tell the story, but they have no right to glorify the killers by presenting their images on TV.

Reality Check: Sixty percent of men on TV are involved in violence; 11 percent are killers. Unlike actual rates, in the media the majority of homicide victims are women (Gerbner 1994). In a Canadian town in which TV was first introduced in 1973, a 160 percent increase in aggression, hitting, shoving, and biting was documented in first and second-grade students after exposure, with no change in behavior in children in two control communities (Centerwall 1992). Fifteen years after the introduction of TV, homicides, rapes, and assaults doubled in the United States (American Medical Association). Twenty percent of suburban high schoolers endorse shooting someone "who has stolen something from you" (Toch and Silver 1993). In the United States, approximately two million teenagers carry knives, guns, clubs, or razors. As many as 135,000 take them to school (America by the Numbers). Americans spend over $100 million on toy guns every year (What Counts: The Complete Harper's Index © 1991).

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Encyclopedia of Violence, Peace, and Conflict, Volume 3, p.159
© 1999 by Academic Press. All rights of reproduction in any form reserved.


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